If having more no longer satisfies us, perhaps we’ve reached ‘peak stuff’
Societies must learn to use economics to help provide purpose and fulfilment
Sun 31 Jan 2016 00.05 GMTLast modified on Sat 2 Dec 2017 18.00 GMT
Having too many things can be bad for you. Photograph: Paper Boat Creative/Getty Images
At a Guardian Sustainable Business debate, Steve Howard, head of Ikea’s sustainability unit, declared: “In the west, we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff… peak home furnishings.” The average western consumers’ home is bulging with all the materials and goods it needs, runs the line. Hence, Ikea needs a cleverer offer to its western consumers – helping them recycle what they have, for instance. Only in developing countries have consumers the capacity to want more, but as Howard accepted, for that they need buying power, which in turn rests on the global distribution of income and wealth being fairer.
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There is also the question of how much longer unfair rewards can be tolerated. The best capitalists have always known that unequal societies are not good for business – this was one of the reasons Henry Ford wanted to pay his workers well. It’s a lesson some heed today.
On Monday, Walmart will start paying a minimum of $10 an hour to its 1.4 million skilled staff in America – in conventional economists’ terms, a ludicrous and unnecessary transfer of income from capital to labour. But, facing the same retail environment as Apple and Ikea, Walmart wants to motivate its frontline staff into being more engaged and innovative. Consumers want some help in understanding and interpreting their particularities, help in answering the question of what, in a profound sense, their spending is for. When you have enough, what need is being served by having more?
When western societies were poorer, it was reasonable for economics to focus on how to produce more stuff – that was what societies wanted. Now, the question is Aristotelian: how to live a happy life – or “humanomics”, as Sedlacek calls it. Aristotle was clear: happiness results from deploying our human intelligence to act creatively on nature. To inquire and successfully to quest for understanding is the root of happiness.
Yet most people today, says Sedlacek, work in jobs they do not much like, to buy goods they do not much value – the opposite of any idea of the good life, Aristotelian or otherwise. What we want is purpose and a sense of continual self-betterment, which is not served by buying another iPhone, wardrobe or a kitchen. Yet purpose and betterment need a social context: purpose is a shared endeavour and self-betterment is to act on the world better with others. An individualistic society such as our own makes it much harder to find others with whom to make common cause.
Living in an unfair society is psychologically hurtful; air quality does matter; a workplace where you are respected counts; acting prevemptively to stay healthy makes sense; life satisfaction is what it is all about. These are the categories we should measure and track.
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A study has found that regularly eating meals alone is the biggest single factor for unhappiness, besides existing mental illness. Why is hanging out with friends so helpful?
People who eat socially are more likely to feel better about themselves. Photograph: PeopleImages/Getty Images
For some, eating alone can be a joyous thing: forking mouthfuls of pasta straight from the pan, peanut butter licked off a spoon, the unbridled pleasure of walking home from the chippie alone on a cold night. But regularly eating meals in isolation is a different story. This one factor is more strongly associated with unhappiness than any other apart from (unsurprisingly) having a mental illness. This is according to a new study by Oxford Economics that found, in a survey of 8,250 British adults, that people who always eat alone score 7.9 points lower, in terms of happiness, than the national average.
This research is far from the first to suggest a link between eating with others and happiness. Researchers at the University of Oxford last year found that the more that people eat with others, the more likely they are to feel happy and satisfied with their lives. The study also found that people who eat socially are more likely to feel better about themselves and have wider social and emotional support networks.
Robin Dunbar, a professor of psychology, worked on the Oxford University study. He says that “we simply don’t know” why people who eat together are happier. But it is clear that this is a regular social ritual, a moment of union and communion in our often chaotic lives. It can be a place of conversation, storytelling and closeness.
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“At a psychological level, having friends just makes you happier,” says Dunbar. “The kinds of things that you do around the table with other people are very good at triggering the endorphin system, which is part of the brain’s pain-management system. Endorphins are opioids, they are chemically related to morphine – they are produced by the brain and give you an opiate high. That’s what you get when you do all this social stuff, including patting, cuddling and stroking. It is central to the way primates in general bond in their social groups and relationships.”
Human beings are biologically engineered for human interaction – and particularly face-to-face interaction. One study from the University of Michigan found that replacing face-to-face contact with friends and family with messages on social media, emails or text messages could double our risk of depression. The study also found that those who made social contact with family and friends at least three times a week had the lowest level of depressive symptoms.
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“We are the most social of all the animals,” says Prof Paul Gilbert, a psychologist and the founder of compassion-focused therapy. “Our brains and our bodies are built to be regulated through interactions with others from the day that we are born.” This is not the case with many creatures, such as turtles and fish, that procreate in vast numbers. “They don’t need looking after,” says Gilbert. “Many of them will die before they reach reproductive age. The caring behaviour [associated] with mammals is a major evolutionary adaptation – it changes the brain and the physiology of the body so that a parent is interested in staying close to an infant. One of the most important things is the human capacity for soothing and engaging. So, when a mother smiles at a baby and makes eye contact, that positive emotion in the face and the voice of the mother is stimulating positivity in the child. You can see why it’s called mirroring, the baby smiles back.
“The ability to stimulate positive emotions, which is linked to happiness, begins in interactions with others who are having positive emotions about you. So, when we see our friends and they say, ‘Good to see you’ – it’s important.”
But there are many factors that might prevent us from seeing friends and family: mental ill health, immobility, a lack of money. Alison Harris is a consultant clinical psychologist and professional lead for psychological services in Salford. “Austerity has a huge influence on the loss of happiness and wellbeing,” she says. “Homelessness and unemployment in particular takes us out of contact with others. In addition to the obvious harms of homelessness, it does massively increase social isolation and anxiety. To take that even further, many people are in exile from their communities. In mental health services, we see an enormous amount of grief, depression and anxiety in people who are asylum seekers and refugees and much of that is not just due to trauma or torture or detention or fleeing from their country, but from the severe rupture of being cut off from their families and communities of origin.”
When we are around others, it has an effect on our body. Some forms of friendship – going to parties, getting married, having positive interactions with others – stimulate our sympathetic nervous system. Gilbert says that the parasympathetic nervous system (otherwise known as the “rest and digest” system) “is stimulated through the verbal and voice tone of relations with each other. As far as we know, it’s not that stimulated through texts. Generally speaking, you’re designed to respond to voice tone and expression, and stroking. We are physiologically designed for face-to-face interaction.”
Of course, for those struggling with depression, the idea of physical contact can be impossible to fathom. At those moments, the capacity to lift up a mobile phone and type out a text is an enormous mark of progress. It may not be the ideal form of interaction, but it’s a vast improvement on staring at a wall.
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Dragging ourselves out of low energy states – be that by trying to cultivate compassionate voices internally or having compassionate relationships with others – is key to Gilbert’s work. “If you ask someone, ‘What is your internal critic most frightened of?’ [you will find] it’s frightened of rejection, of being seen as no good. Of being unlovable, of not being wanted. All the raging that goes on beneath us, the thing that we fear most is shame – not being good enough or wanted. We are frightened of being revealed to be not so nice.”
He says that what has happened in the past decade, with the rise of social media, “is that it has become a very plastic society. We are all living like theatrical actors, presenting ourselves as our best. That can’t be real, and so we have many people who feel like failures or useless. They say: ‘I’m not as attractive as that, I’m overweight, I’m not kind or compassionate to others.’”
As Gilbert says, the best relationships are the ones where people love us for our perceived dark sides and flaws. “People forget that love is about loving you for the difficult things, not the easy things,” he says. It is those who know us intimately who can provide that, and they do it through their physical presence, through touch, and through eating, drinking and sharing with us. Spending time together is social nourishment. So, instead of texting a friend or messaging them on social media, why not knock on their door, look them in the eye and make yourselves both feel better?
- This article was amended on 23 May 2018. Dr Alison Harris works for the Greater Manchester Mental Health NHS foundation trust, and not Salford Royal NHS foundation trust, as an earlier version said.